Brief and Problem

We were asked to design a mascot for BookXcess that would represent the store in a fun and humorous manner - without drawing on cliches.

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Ideas and Solution

We designed the most flexible mascot a bookstore could have: the Book Blob, a super-intelligent, super-stretchy, super-friendly lover of knowledge. It's a lover of all fields of knowledge, in line with BookXcess' great variety of offerings. With an adorable new face to the store, BookXcess is set to launch a charm offensive upon even more readers and bring them through their doors...with a little help from 4 Thirteen.