Brief and Problem

We were approached by Straits Tankers, a newly-established joint venture ship design, building and chartering company, to create a corporate identity that would stand out among their older, better-established competitors as well as also showcase their unique design philosophies and outlook.

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Ideas and Solution

We proposed a bold, non-corporate look for Straits Tankers, with designs that give a nod to their commitment to modular design. The identity remains professional without being stuffy, with the balance of colours keeping it from being too staid.